GOOGLE ADS BIDDING STRATEGIES IN 2025
Google Ads Bidding Strategies in 2025 Google Ads is constantly evolving, and bidding strategies in 2025 are smarter than ever. With AI automation, real-time bid adjustments, and better audience targeting, choosing the right Google Ads bidding strategy can make or break your campaign. But with so many options, how do you know which one is right for you? Let’s break it down in simple terms so you can optimize your budget, boost conversions, and get the best return on investment (ROI. 1. Smart Bidding: AI is Doing the Heavy Lifting Google’s Smart Bidding takes the guesswork out of ad optimization. It uses machine learning to adjust your bids in real time based on user behavior. If someone is more likely to convert, Google will increase your bid automatically —and if they’re not, it’ll lower it to save you money. The Best Smart Bidding Strategies for 2025 ✅ Target CPA (Cost Per Acquisition): Great for keeping costs low while maximizing conversions. ✅ Target ROAS (Return on Ad Spe...